Archive for January, 2013

IGK Arena Footing Ads Win Big!

January 31, 2013

IGK Arena Footing AdI am thrilled to announce two of IGK Equestrian advertisements, created by LP&M Advertising, were among the winning entries in the regional “Best of NAMA” competition for the  National Agri-Marketing Association!

For those who don’t know, this specific award show honors excellence in marketing communications for the agriculture and animal health industries. Our ads were placed in the regional competition which featured entries from agri-marketing agencies throughout the northeast United States and mid-Atlantic. Both ads displayed horses resorting to extremes to avoid dust caused by sand arenas.

Wish us luck as the entries will now advance to the national Best of NAMA competition in April!

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Promoting Safety and Good Health in the Barn

January 15, 2013

SuperStall is healthy beddingAlthough time consuming, building or renovating a barn can be an exciting project. You’ll want to design a barn that is safe and promotes good health and well-being for both horses and people.

According to a recent article in The Horse, veterinarians suggest avoiding attaching a newly constructed barn to an indoor arena. Although this is a convenient set-up, the dust produced in the arena can be harmful for horses. Dust interferes with breathing and can also lead to Inflammatory Airway Disease or IAD, a condition that causes coughing, nasal discharge and exercise intolerance.

If this isn’t realistic, or you are renovating a barn that is already attached, than limiting the amount of hay and sand in the stall will help reduce dust. These materials not only produce dust, but can also create an uneven surface, which could cause slippage. Wood shavings should also be minimized in the stall due to the risk of ingestion, which can cause serious digestive problems, including colic.

Concrete covered with rubber provides a nonslip surface that is comfortable and gentle on the horses’ joints, and is easy to clean. Frequent cleaning is important to help protect horses from oral-fecal diseases such as Salmonella infection, which can occur when moisture is trapped underneath the mats.

When it comes to building or renovating your barn, consider SuperStall™ Memory Foam Mattress by IGK Equestrian. SuperStall is a one-piece wall-to-wall, foam mattress system that features a waterproof woven top cover. The top cover creates a “moisture tray” that allows all liquids and manure to be captured on top and easily removed with the bedding. This not only reduces the amount of bedding needed to provide comfort, but also reduces the risk of slippage and disease risk.

How do you keep your horse healthy and safe in the barn?

 


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